I’d like to say a huge thank you to everyone who entered the draw to win one of our scrap balls. Congratulations to Sue who’ll be a giving this collection of colour a home.
It’s great to see so much love for British wool – and so many reasons for loving it.
One thing that’s very clear is that it matters to you where your yarns come from. That’s why I’m so delighted with our new labels. We have more space for information, so we can tell you where the wool is from (either UK or Falkland Islands). We can tell you where the wool was processed. We can tell you where the yarn was spun.
So we’re able to be really clear about how our yarns got to the point of being in the shop and ready to buy.
It’s a real bugbear for me when I see something labelled as British and closer inspection reveals that it’s come from a British territory – or worse that it’s been made somewhere else with a tiny bit of finishing done to allow a Made in Britain label to be applied.It might be legal, but it’s a million miles away from the kind of transparency I want.
By the end of 2016 we’re aiming to have all of our wool come from UK flocks, and to have been processed and spun in the UK. It cuts down airmiles and the associated carbon footprint, helps support UK farmers and supports businesses which UK based – in some cases within an hour of us.
It’s one small part of a whole story. Every decision we make as a business has an impact, and sometimes there’s no one ‘right’ choice. So we’ll keep looking for ways in which we can do things better.